In a recent, widely publicized misstep, one of the largest U.S. cybersecurity firms found itself at the center of a backlash following a marketing faux pas at the Black Hat cybersecurity conference in Las Vegas.

In today’s hyper-competitive business landscape, a company’s success hinges on seamless integration and alignment across functions, particularly between sales and marketing. Over the last decade, enterprise sales has transformed, requiring a deeper understanding of complex, often unbudgeted business challenges.